A sunny and truly hedonistic brand emanating the ultimate sensuality. Seduction and glamor are an inherent part of the Azzaro image, resulting from a relationship to the body founded on freedom – the freedom of mind and body that marked the 1970′s, a transgressive decade with no restrictions, where avant-garde fashion and photography celebrated bareness.
Beyond fashion, Azzaro has, from its inception and continually to this day, incarnated a chic and jet-setting life style, synonymous with present-day luxury. This art of living gave birth to the powerful Azzaro brand expressed through a universal and assertive male dimension in fragrances and men’s ready-to-wear fashions, on the one hand, and through resplendent women’s fashions and eagerly expected scents, on the other.