Lee Cooper watches

• Official website

 

   The Commando watch uses thick rough canvas, combined with leather and bulky stitching plus black PVD, to create an on-brand, on-trend industriallmilitary look.

   From the moment Lee Cooper started producing denim products in 1908 right through to its current, wide-ranging lifestyle collection, the British brand has been on top of trends and technology. Lee Cooper is, in fact, Europe’s oldest jeans company, initially producing durable denim products fort he UK workforce from a factory in London’s East End, and becoming official supplier of military uniforms for British troops during the first and second World wars. Later, the bran caused a stir by introducing ladies zip-up front denims to post-war Britain, swiftly becoming the UK and Franc’'s top denim label.

   Come 1964, and Lee Cooper was once again generating headlines – this time for introducing PVC jeans in Carnaby Street. Today, as a global lifestyle brand, Lee Cooper offers clothing and accessories in almost 100 countries worlwide.

   Watches are a relatively recent addition to the brand offering, launched in partnership with LC International Watch Group and aimed at the existing Lee Cooper core customer – urban nomads who enjoy city life and quick to adopt emerging trends.

   Up-to-the-minute in terms of trends and technology, Lee Cooper watches are as high quality as they are reasonably priced. The brand uses nickel-free 316L Steel, and plates its black gold and rose gold with the advanced, non-polluting and long-lasting PVD system. Watches are all water resistant to 10ATM and feature first-class Japanese movements.

   As you’d expect from a fashion brand, Lee Cooper updates its collections regularly, bringing them to market fast so that they are always at the cutting edge of fashion.

   Current collections feature gold, two-tone Steel and rose gold. Ladies models feature Swarovski Crystals, ceramic elements, mother-of-pearl dials anda re finished with a variety of leather, resin, mesh and metal bracelets.

   For 2014, new models are launched alongside a strong focus on sharpening the brand’s identity even further.